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Why should you use mascara?
Since the days of the ancient Egyptians, anointing their lashes with a mixture of charcoal powder, crushed jewels and essential oils made the human eye aware of the unbeatable beauty power of mascara. In fact, no cosmetic has a more dramatic effect than transforming short, sparse lashes into long, thick, coquettish lashes that frame the eyes and can make a simple innocent blink look like a weapon of seduction.
In fact, drugstore mascara sales have surpassed even lipstick and lip gloss sales, and 53% of women tell us they use mascara daily. And a good percentage of them especially love the ones from the Lovely brand!
Ask any woman what cosmetic she would carry with her everywhere if she could only carry one, and chances are, unless she’s one of the lucky few who have been blessed with long, thick lashes, she’ll choose mascara.
Mascara and the power of the eyes
Nothing makes the eyes sparkle more than PinkPanda mascara. A few brush strokes with the right product will give you an instantly more awake look, even on your worst mornings.
Whether you’ve been up all night clubbing or all night with a crying baby, mascara saves tired eyes and makes them look fresh and ready to take on the day.
It also defines and draws attention to your eyes. If you have small eyes that typically don’t attract much attention, mascara will widen their appearance and make them stand out. If you’ve been lucky enough to have big, beautiful eyes, mascara will make them even more noticeable, adding that tone of drama we love so much.
Mascara is multifunctional
The first commercially available mascara as we know it today was a one-size-fits-all product that darkened and lengthened lashes with a blend of dark pigments, adhesive polymers and wax.
Today’s mascara market offers a wide variety of benefits tailored to all individual needs. Some mascaras are formulated primarily to add volume to lashes with thickening agents, making them ideal for those with thin, sparse lashes.
There are also entire lines of excellent lengthening mascara products that can actually lengthen lashes, lengthening them with tiny nylon or rayon fibers, making them perfect for those with short eyelash problems.
There are even mascaras that can improve the health of your lashes with nutrients specifically designed to improve the health and growth of your lashes. In short: there is a specific product for every need. We suggest you take a look at Lovely’s various lines to see which one is right for you.
Mascara is Multipurpose
Mascara is a multi-purpose beauty tool that can hold several products in a small tube. In addition to lengthening lashes, you can use it as an eyeliner by removing excess product with a tissue and then carefully blending it just below the lower lash line for an instant smokey-eye effect.
It can also instantly lift and curl your lashes, eliminating the need to use an eyelash curler. You can use a few light passes of mascara to instantly lift, shape and define your brows while avoiding lamination or other invasive treatments.
If you have brown or black hair and want a quick way to cover up some stray gray hairs in between coloring sessions, you can cover and hide them instantly with a few strokes of mascara.
Mascara is the magic ingredient in every look
The truth is, even the no-makeup or soap and water look works best with mascara. Even the currently trending “no makeup” makeup requires its application. Nude cosmetics, completely natural colors but a touch of mascara to highlight the look is always good, if you tend to have a face on which warm colors fit you can use a brown one instead of black to further accentuate the naturalness of the look, for cold colors instead black is perfect. But if you don’t like the nude look and “no makeup” doesn’t even exist as a make-up technique, mascara will be your best ally in what they call the “cat eye” look.
In fact, it’s a make-up trend that never seems to go out of style and involves winged eyeliner and the addition of mascara. This is meant to extend the look of our lash line by creating the illusion of outwardly curled lashes at the outer corners of our eyes.
Given its potential, are you sure the perfect cosmetic isn’t really mascara?